Overview

Back-illuminated 24.2 MP full-frame sensor

The 35mm full-frame Exmor R CMOS image sensor features 24.2-megapixel resolution, back illumination and gapless on-chip lens design for extraordinary sensitivity and dynamic range, and other innovations that unleash the sensor's power to make images look realistic.

Enhanced BIONZ X image processing engine

The latest front-end LSI makes data readout from the image sensor approximately two times faster and the BIONZ X image processor in the Sony A7 III is now about 1.8 times faster. Enhanced image processing realizes lower noise and further extended dynamic range across a wide sensitivity range of up to ISO 51200 (standard ISO, expandable to ISO 50-204800 for stills). Moreover, upgraded Detail Reproduction and Area-specific Noise Reduction achieves noise reduction — equivalent of approx. one stop — in mid-range ISO settings. Also, reproduction of skin color has been dramatically improved, which is advantageous for portrait shooting. The α7 III also supports 14-bit RAW output even during silent shooting/continuous shooting.

693 phase-detect AF points and 425 contrast-detect AF points

An evolved image processing system and α9 camera. AF algorithms optimized for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. Up to approximately two times faster AF speed and two times more precise AF tracking performance let you capture and maintain focus on nimble wildlife in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightnes.

Eye AF with doubled tracking performance

Eye AF's enhanced precision, plus two times greater AF speed and AF tracking performance further assist you to easily shoot a portrait of a moving subject using AF-C even during continuous shooting, and even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The A7 III's E-mount body supports Eye AF for A-mount lenses mounted via an adaptor.

Focal-plane phase-detection AF supports A-mount lenses

Phase-detection AF can operate even when an A-mount lens is mounted to the Sony α7R III via an LA-EA3 adaptor that doesn't include a dedicated phase detection AF sensor. The 693-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking whether an A-mount or E-mount lens is attached.

Up to 10fps with AF/AE tracking

With new shutter unit and image processing system refinements, the Sony A7 III can shoot continuously at up to 10fps with AF/AE tracking (up to 8fps with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. An electronic shutter allows silent, vibration-free shooting of wildlife when even slight noise can mean missing an ideal shot.

Up to 89 RAW image buffer in continuous shooting

Greater buffer memory, system speed, and UHS-II support allow the A7 MK III to capture up to approx. 40 uncompressed RAW, 89 compressed RAW, or 177 JPEG images, in a continuous burst at 10fps. Fn menu/menu display access, setting changes and review playback can occur during data writing.

AF-ON button and multi-selector

The AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won't miss great chances to shoot moving subjects.

Anti-flicker shooting

Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimize the flicker's effect on still images. This suppresses exposure and color anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and color inconsistency between continuous shots, so you can take images indoors with more confidence.

In-body 5-axis image stabilization rated up to 5-stops

Now more effective than ever for the α series, this comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5 stop-faster shutter speed, so the Sony A7 Mark III can take full advantage of its 24.2-megapixel and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.

1200-zone live-view exposure analysis

A 1200-zone live-view exposure analysis makes color analysis and metering precise. Focus information from the lens keeps AE control and image brightness consistent even when subject position or background brightness changes. Highlight and Entire Screen Average metering modes now join the Sony A7 Mark III's Multi, Center, and Spot metering modes. When the Focus Area parameter is set to Flexible Spot or Expand Flexible Spot, the metering spot can be linked to the focus area.

Dual SD slots with UHS-II compatibility

The Sony A7 III camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD/MS card, respectively. Two cards in the slots can be used to simultaneously record or relay record data, separate RAW data from JPEG data, or stills from movies, and copy data from one card to the other. The memory card cover is lockable to prevent it from being opened unintentionally.

2.359-million-dot OLED Electrinic Viewfinder

Providing high resolution, contrast, and the ability to see live exposure, the approximately 2359K-dot XGA OLED viewfinder in the A7 III faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5° diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Start-up is approximately 40% faster than with the α7 II when the camera is switched on. Furthermore, view mode can be set to “High” to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.

Touch screen LCD for intuitive focus operations

A 3.0-type LCD touch screen with 922K dots on the Sony Alpha A7 III makes focus operation intuitive and instant. You can simply touch the monitor screen to specify a desired focus point with Touch Focus. Also, the Touch Pad function lets you drag the focus frame to another point with a fingertip on the LCD screen as you monitor the shot through the viewfinder. Additionally the LCD tilts up by as much as 107°, and down by as much as 41° providing a flexible viewing angle for low/high shots.

Approx. 2.2x higher capacity battery

For extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of a NP-FW50 battery, and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C™ and Multi/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi/Micro USB port while power is supplied via USB Type-C™ port.

Highly durable and operable in tough conditions

The Sony α7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimize entry of dust and moisture

Smooth PC tethering via USB 3.1 Gen 1 port

A USB Type-C™ port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, so you can quickly review images on a PC and continue shooting without delay. Also, a setting to transfer only JPEG files to PC lets you check images via PC even more quickly after continuous shooting because the camera doesn't have to send big volumes of RAW data.

Flexible menu customisation

Register up to 30 frequently used items on the new My Menu for instant recall. You can create and customize an optimal menu for your own convenience.

Full pixel readout 4K recording

The Sony A7 III records High-resolution full-frame 4K movies with full-pixel readout without pixel binning that condenses approximately 2.4 times the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format’s unique potential in every shot. Super 35 mm can also be selected, instead of full-frame mode, as needed.t.

Hybrid log, S-Log3, S-Log2

Supporting a wide range of HDR movie production needs, the Sony A7 III offers S-Log3, as well as S-Log2 gamma curves for more flexibility to express images through grading operation in post-production, and a new HLG (Hybrid Log-Gamma) picture profile for instant HDR workflow. Recorded movies played back on an HDR (HLG) compatible TV need no color grading to appear true-to-life, with no blocked shadows or blown highlights. [1] High flexibility to fine-tune images as desired (Color grading required) [2] Instant and high-quality image (Color grading not required)

Improved Fast Hybrid AF for movie recording

An efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto quickly moving subjects, then tracks them smoothly. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously.

Versatile movie recording functions

The Sony A7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code / user bits (TC/UB), rec. control, marker display/setting, zebra function, Slow and Quick Motion, simultaneous proxy movie recording, extraction of a still from a movie, and Gamma Display Assist function, among others.

One-touch remote & One-touch sharing

One-touch remote can turn a smartphone or tablet into a viewfinder/remote control. One-touch sharing transfers photos/videos to your device for social network site (SNS) sharing. Just install the PlayMemories Mobile app via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don’t have NFC, use QR code compatibility to pair the devices.

Specifications 

In the Box

• Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
• NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
• Body Cap for E-Mount Cameras
• AC Adapter
• Micro-USB Cable
• Accessory Shoe Cap
• Eyepiece Cup
• Shoulder Strap

Overview

The GoXtreme Barracuda 4K Action Camera is your ideal underwater companion for adventures up to 10m deep. A 2” touchscreen adds even more fun to operate it anywhere. The Barracuda 4K delivers ultra sharp 4K videos at 25fps and it is well fitted with a 16mp sensor delivering stunning photos too. The ultra-wide view angle of up to 170°, as well as the WiFi function and a range of creative settings add in to functionality and convenience.

The GoXtreme Barracuda 4K features a 170 degrees ultra wide angle lens to show off all your action as well as the extensive landscape around you. When shooting, this camera captures at an angle that is wider than your own eyesight.

At GoXtreme we understand the value of giving you more and that‘s why every GoXtreme Action Cam includes a great selection of essential mounts and accessories right out of the box.

At the touch of a button, the built-in WiFi allows you to connect your camera to your smartphone or tablet using the companion app. The app turns your phone or tablet into a live view remote and offers full control of the camera functions and settings. Simply download your files directly from your camera to your device to view or share via e-mail or on your favourite social media platforms.

Specification

Overview

The Canon EOS M50 is a compact and easy to use mirrorless camera that features a large and powerful 24.1MP APS-C sized CMOS sensor capable of shooting 4K video.

The sensor in the EOS M50 is paired with Canon’s brand new DIGIC 8 image processor to provide advanced features such as Dual Pixel CMOS AF, up to 143 AF points; and enough processing power to record UHD 4K video, shoot continuously at up to 10fps, and save 14-bit RAW images.

The Canon EOS M50 camera also features a bright 2.36m-Dot OLED electronic viewfinder; a 3" vari-angle (tilt & flip) rear touch LCD; a pop-up flash; and built-in Wi-Fi, NFC, Bluetooth connectivity.

Included is the amazing wide-angle/zoom lens - Canon EF-M 18-150mm f/3.5-6.3 IS STM Lens, designed for EF-M-mount mirrorless cameras. It features a light and compact design that delivers impressive image quality and sharpness throughout its zoom range.

https://youtu.be/EIH6OoFetLA

Specification

In the Box

• Canon EOS M50 Mirrorless Digital Camera (Black)
• LP-E12 Lithium-Ion Battery Pack (7.2V, 875mAh)
• Battery Charger LC-E12 for Battery Pack LP-E12
• R-F-4 Camera Cover (Body Cap) for EOS M Mirrorless Camera
• EM-200DB Neck Strap
• Terminal Cover

Overview

Large 24.2 MP CMOS Sensor & Enhanced Image Processing Engine

The Sony Alpha a6400 mirrorless camera is equipped with a large 24.2 MP CMOS Sensor along with a powerful Image Processing Engine incorporated to produce astonishing image resolution and more natural depiction textures. Capture and create natural-looking images that matches the actual scenery, all thanks to its image-processing algorithms that’s inherited from full-frame cameras.

4K High-Resolution Video Recording

Record high-resolution video when shooting in 4K mode, as it does super 35mm format recording with 2.4x oversampling – leading to beautiful 4K video footage (QFHD: 3840 x 2160).

Superb, and Reliable Autofocus

With a powerful and enhanced image processing engine & Exmor CMOS Sensor incorporated into the Sony Alpha a6400 – the cameras autofocus is capable of focusing swiftly to detect the subject and then track the subject’s motion, to always achieve sharp and in focus images all thanks to a lightning-fast of 0.02 second Hybrid Autofocus System.

425 Phase-Detection Autofocus Points

With 425 phase-detection autofocus points across almost the entire screen, covering around 84% of the image area – contributes to getting your entire frame in focus.

Extremely Fast Continuous Shooting with AF/AE at up to 11fps

With extremely fast continuous shooting, you’ll never have to miss any moment again which is all thanks to its superb internal processing and a fast, high-capacity buffer memory. The fast-continuous shooting allows you to shoot footage up to 11fps with after-view or 8fps for live-view – leaving you with minimal display lag, and to take up to 116 shots in JPEG which is standard, and 46 shots in one continuous burst when the format is changed to compressed RAW.

Real-Time Eye Autofocus & Real-Time Tracking

The Real-Time Eye Autofocus & Real-Time Tracking are newly adopted Ai-based subject recognition technology that’s been incorporated into the Sony Alpha a6400 – to detect and track even rapidly moving subjects.
The intelligent eye recognition and tracking feature consists of 3 different options that you can choose from, being the Accurate Eye Recognition mode which immediately recognises human faces and focuses precisely on a person’s eyes; the Persistent Eye Tracking which helps maintain a stable focus on moving subjects even when part of the face is hidden, meaning that the focus locks onto a person's face once the AF-C is set; and you can choose specifically on which eye you would like to focus from the menu in advance.

Smart Operability

The design of the Sony Alpha a6400 features a smart 3.0-inch, 180-degree tiltable touchscreen that’s capable of so many functions, such as providing quick control over a number of the camera functions, smooth focus-area selection, touch focus and touch shutter, and touch tracking turns on Real-Time Tracking at any time.

Other Features:

• ISO Sensitivity of 100-32000
• Get a maximum of up to 360 shots when looking through the viewfinder and 410 shots when the LCD monitor is activated.
• A 1.0 cm Colour Electronic Viewfinder
• Slow & Fast Motion Recording Functions
• Create Time-Lapse Videos
• S-Log and HLG Video Recording

Specifications 

In the Box

• Sony Alpha a6400 Mirrorless Digital Camera (Body Only)
• NP-FW50 Lithium-Ion Rechargeable Battery (1020mAh)
• AC Adapter
• Power Cord
• Shoulder Strap
• Body Cap
• Accessory Shoe Cap
• Eyepiece Cup 

Overview

The Canon EOS M50 is a compact and easy to use mirrorless camera that features a large and powerful 24.1MP APS-C sized CMOS sensor capable of shooting 4K video.

The sensor in the EOS M50 is paired with Canon’s brand new DIGIC 8 image processor to provide advanced features such as Dual Pixel CMOS AF, up to 143 AF points; and enough processing power to record UHD 4K video, shoot continuously at up to 10fps, and save 14-bit RAW images.

The Canon EOS M50 camera also features a bright 2.36m-Dot OLED electronic viewfinder; a 3" vari-angle (tilt & flip) rear touch LCD; a pop-up flash; and built-in Wi-Fi, NFC, Bluetooth connectivity.

Included is the amazing wide-angle/zoom lens - Canon EF-M 18-150mm f/3.5-6.3 IS STM Lens, designed for EF-M-mount mirrorless cameras. It features a light and compact design that delivers impressive image quality and sharpness throughout its zoom range.

Specification

Canon EOS M50 Mirrorless Digital Camera

In the Box

• Canon EOS M50 Mirrorless Digital Camera (Black)
• Canon EF-M 15-45mm f/3.5-6.3 IS STM Lens
• Canon EF-M 22mm f/2 STM Lens
• LP-E12 Lithium-Ion Battery Pack (7.2V, 875mAh)
• Battery Charger LC-E12 for Battery Pack LP-E12
• R-F-4 Camera Cover (Body Cap) for EOS M Mirrorless Camera
• EM-200DB Neck Strap
• Terminal Cover
• 
  

Overview

The Canon EOS M50 is a compact and easy to use mirrorless camera that features a large and powerful 24.1MP APS-C sized CMOS sensor capable of shooting 4K video.

The sensor in the EOS M50 is paired with Canon’s brand new DIGIC 8 image processor to provide advanced features such as Dual Pixel CMOS AF, up to 143 AF points; and enough processing power to record UHD 4K video, shoot continuously at up to 10fps, and save 14-bit RAW images.

The Canon EOS M50 camera also features a bright 2.36m-Dot OLED electronic viewfinder; a 3" vari-angle (tilt & flip) rear touch LCD; a pop-up flash; and built-in Wi-Fi, NFC, Bluetooth connectivity.

Included is the amazing wide-angle/zoom lens - Canon EF-M 18-150mm f/3.5-6.3 IS STM Lens, designed for EF-M-mount mirrorless cameras. It features a light and compact design that delivers impressive image quality and sharpness throughout its zoom range.

https://youtu.be/EIH6OoFetLA

Specification

In the Box

• Canon EOS M50 Mirrorless Digital Camera (Black)
• Canon EF-M 18-150mm f/3.5-6.3 IS STM Lens
• LP-E12 Lithium-Ion Battery Pack (7.2V, 875mAh)
• Battery Charger LC-E12 for Battery Pack LP-E12
• R-F-4 Camera Cover (Body Cap) for EOS M Mirrorless Camera
• EM-200DB Neck Strap
• Terminal Cover
• 
  

Overview

Large 20.9MP DX CMOS Sensor & EXPEED 6 Image Processor

Built-in to this ground-breaking Nikon Z50 Mirrorless Camera is a large 20.9MP DX CMOS Sensor that ensures that whenever you are taking photos, that superb image quality will be delivered, regardless of you being in low light, the camera will still be able to perform well when capturing images or when recording video. Added to the construction is the powerful EXPEED 6 Image Processor that ensures the compact body is capable of performing all its high-end functions such as, recording beautiful UHD 4K video, an impressive Hybrid Autofocus (AF) System that’s been adopted from the Z6 & Z7 body to capture fast moving subjects and for a brilliant 11 fps when continuously capturing images.

4K UHD Video Recording

The Nikon Z50 Mirrorless Camera is also capable of recording striking 4K UHD @ 30fps video wherever you go, and even time-lapse, 1080p slow-motion, filters, effects and so much more that you can add on to create beautiful stories.

Intelligent Hybrid Autofocus System

The Nikon Z50 camera sports an intelligent Hybrid Autofocus System that’s advanced enough to lock onto the subjects eye and keep focus, even when the subject is in motion; and features 209 focus points for an incredible wide AF coverage of 87% horizontal and 85% vertically.

Z-Mount

Nikon extends its range of the Z range, ensuring that all Z-mount lenses will fit on the Nikon Z50 Mirrorless Camera. Thanks to the Z-mount, the Z50 from Nikon will work with all the cutting-edge NIKKOR Z lenses, along with approx. 360 compatible DSLR lenses when utilising the optional FTZ Mount Adapter.

Large 3.2 Tilting LCD Monitor

The design of the Nikon Z50 Camera sports a large 3.2-inch Tilting LCD Screen, making it perfect for vloggers to record themselves, and great for framing the perfect selfie. The touchscreen also makes it so much easier, and provides a smooth operation to users, especially for getting quicker to a specific setting or when for framing the desired shot.

OLED Electronic Viewfinder

Incorporated into the Z50 Mirrorless Camera is a stunning high-resolution 0.39-inch, approx. 2360k-dot (XGA) OLED Electronic Viewfinder that offers incredible colour balance and auto and 7-levels of manual brightness controls. The viewfinder is designed to automatically activate when bringing the camera to your eye.

Secure Body Grip

The Nikon Z50 Mirrorless Camera features a secure grip to the body along with intelligently arranged buttons to provide a smooth and comfortable operation. The grip upper grip shape has specifically been designed for a firm hold, allowing a smooth flow of the finger reaching the shutter-release button while holding the camera.

20 Creative Filters

You’re not limited of just capturing ordinary photos. However, the Z50 Camera from Nikon allows you to be so much more creative with 20 different filters and effects to get a certain mood-setting. The Z50 includes 20 high quality Creative Picture Controls and 10 Special Effects, which can all be previewed at any time in real-time. Additionally, these settings can be applied to both photos and videos.

Construction Design

The Nikon Z50 Mirrorless Digital Camera features a really compact design, with an extremely lightweight body – allowing you to transport it wherever you go. The stylish Z50 body from Nikon is still designed around Nikon’s revolutionary Z mount, meaning that still a large amount of light will enter the lens for vivid imagery, sharpness, contrast, and impressive focusing speed.

Other Features:

• Built-in Wi-Fi & Bluetooth
• Touch to Focus
• Silent Photography Mode

Specification

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