Overview

Back-illuminated 24.2 MP full-frame sensor

The 35mm full-frame Exmor R CMOS image sensor features 24.2-megapixel resolution, back illumination and gapless on-chip lens design for extraordinary sensitivity and dynamic range, and other innovations that unleash the sensor's power to make images look realistic.

Enhanced BIONZ X image processing engine

The latest front-end LSI makes data readout from the image sensor approximately two times faster and the BIONZ X image processor in the Sony A7 III is now about 1.8 times faster. Enhanced image processing realizes lower noise and further extended dynamic range across a wide sensitivity range of up to ISO 51200 (standard ISO, expandable to ISO 50-204800 for stills). Moreover, upgraded Detail Reproduction and Area-specific Noise Reduction achieves noise reduction — equivalent of approx. one stop — in mid-range ISO settings. Also, reproduction of skin color has been dramatically improved, which is advantageous for portrait shooting. The α7 III also supports 14-bit RAW output even during silent shooting/continuous shooting.

693 phase-detect AF points and 425 contrast-detect AF points

An evolved image processing system and α9 camera. AF algorithms optimized for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. Up to approximately two times faster AF speed and two times more precise AF tracking performance let you capture and maintain focus on nimble wildlife in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightnes.

Eye AF with doubled tracking performance

Eye AF's enhanced precision, plus two times greater AF speed and AF tracking performance further assist you to easily shoot a portrait of a moving subject using AF-C even during continuous shooting, and even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The A7 III's E-mount body supports Eye AF for A-mount lenses mounted via an adaptor.

Focal-plane phase-detection AF supports A-mount lenses

Phase-detection AF can operate even when an A-mount lens is mounted to the Sony α7R III via an LA-EA3 adaptor that doesn't include a dedicated phase detection AF sensor. The 693-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking whether an A-mount or E-mount lens is attached.

Up to 10fps with AF/AE tracking

With new shutter unit and image processing system refinements, the Sony A7 III can shoot continuously at up to 10fps with AF/AE tracking (up to 8fps with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. An electronic shutter allows silent, vibration-free shooting of wildlife when even slight noise can mean missing an ideal shot.

Up to 89 RAW image buffer in continuous shooting

Greater buffer memory, system speed, and UHS-II support allow the A7 MK III to capture up to approx. 40 uncompressed RAW, 89 compressed RAW, or 177 JPEG images, in a continuous burst at 10fps. Fn menu/menu display access, setting changes and review playback can occur during data writing.

AF-ON button and multi-selector

The AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won't miss great chances to shoot moving subjects.

Anti-flicker shooting

Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimize the flicker's effect on still images. This suppresses exposure and color anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and color inconsistency between continuous shots, so you can take images indoors with more confidence.

In-body 5-axis image stabilization rated up to 5-stops

Now more effective than ever for the α series, this comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5 stop-faster shutter speed, so the Sony A7 Mark III can take full advantage of its 24.2-megapixel and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.

1200-zone live-view exposure analysis

A 1200-zone live-view exposure analysis makes color analysis and metering precise. Focus information from the lens keeps AE control and image brightness consistent even when subject position or background brightness changes. Highlight and Entire Screen Average metering modes now join the Sony A7 Mark III's Multi, Center, and Spot metering modes. When the Focus Area parameter is set to Flexible Spot or Expand Flexible Spot, the metering spot can be linked to the focus area.

Dual SD slots with UHS-II compatibility

The Sony A7 III camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD/MS card, respectively. Two cards in the slots can be used to simultaneously record or relay record data, separate RAW data from JPEG data, or stills from movies, and copy data from one card to the other. The memory card cover is lockable to prevent it from being opened unintentionally.

2.359-million-dot OLED Electrinic Viewfinder

Providing high resolution, contrast, and the ability to see live exposure, the approximately 2359K-dot XGA OLED viewfinder in the A7 III faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5° diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Start-up is approximately 40% faster than with the α7 II when the camera is switched on. Furthermore, view mode can be set to “High” to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.

Touch screen LCD for intuitive focus operations

A 3.0-type LCD touch screen with 922K dots on the Sony Alpha A7 III makes focus operation intuitive and instant. You can simply touch the monitor screen to specify a desired focus point with Touch Focus. Also, the Touch Pad function lets you drag the focus frame to another point with a fingertip on the LCD screen as you monitor the shot through the viewfinder. Additionally the LCD tilts up by as much as 107°, and down by as much as 41° providing a flexible viewing angle for low/high shots.

Approx. 2.2x higher capacity battery

For extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of a NP-FW50 battery, and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C™ and Multi/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi/Micro USB port while power is supplied via USB Type-C™ port.

Highly durable and operable in tough conditions

The Sony α7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimize entry of dust and moisture

Smooth PC tethering via USB 3.1 Gen 1 port

A USB Type-C™ port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, so you can quickly review images on a PC and continue shooting without delay. Also, a setting to transfer only JPEG files to PC lets you check images via PC even more quickly after continuous shooting because the camera doesn't have to send big volumes of RAW data.

Flexible menu customisation

Register up to 30 frequently used items on the new My Menu for instant recall. You can create and customize an optimal menu for your own convenience.

Full pixel readout 4K recording

The Sony A7 III records High-resolution full-frame 4K movies with full-pixel readout without pixel binning that condenses approximately 2.4 times the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format’s unique potential in every shot. Super 35 mm can also be selected, instead of full-frame mode, as needed.t.

Hybrid log, S-Log3, S-Log2

Supporting a wide range of HDR movie production needs, the Sony A7 III offers S-Log3, as well as S-Log2 gamma curves for more flexibility to express images through grading operation in post-production, and a new HLG (Hybrid Log-Gamma) picture profile for instant HDR workflow. Recorded movies played back on an HDR (HLG) compatible TV need no color grading to appear true-to-life, with no blocked shadows or blown highlights. [1] High flexibility to fine-tune images as desired (Color grading required) [2] Instant and high-quality image (Color grading not required)

Improved Fast Hybrid AF for movie recording

An efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto quickly moving subjects, then tracks them smoothly. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously.

Versatile movie recording functions

The Sony A7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code / user bits (TC/UB), rec. control, marker display/setting, zebra function, Slow and Quick Motion, simultaneous proxy movie recording, extraction of a still from a movie, and Gamma Display Assist function, among others.

One-touch remote & One-touch sharing

One-touch remote can turn a smartphone or tablet into a viewfinder/remote control. One-touch sharing transfers photos/videos to your device for social network site (SNS) sharing. Just install the PlayMemories Mobile app via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don’t have NFC, use QR code compatibility to pair the devices.

Specifications 

In the Box

• Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
• NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
• Body Cap for E-Mount Cameras
• AC Adapter
• Micro-USB Cable
• Accessory Shoe Cap
• Eyepiece Cup
• Shoulder Strap

Overview

Backside Illumination 24.5 MP CMOS Sensor and EXPEED 6 Image Processor

With its 24.5 effective megapixels in the Nikon Z6 Camera, the new Nikon FX-format backside illumination CMOS sensor works together with the new EXPEED 6 image-processing engine to attain a wide standard sensitivity range of ISO 100-51,200 (expandable to ISO 50-204,800 equivalent). Focal-plane phase-detection AF pixels are efficiently distributed throughout the sensor, enabling it to cover approx. 90% of the frame with 273 focus points, and smooth AF is realized in both stills and movies. Furthermore, EXPEED 6 handles data from the image sensor rapidly, allowing up to approx. 12 fps high speed continuous shooting.

Outstanding Movie-Recording Functions & 4K Video Recording

The Nikon Z6 Mirrorless Camera is capable of full-pixel readout, utilizing a wealth of information — equivalent to 6K — to deliver sharp, beautiful full-frame 4K UHD/30p movies in FX-based movie format. Active D-Lighting, electronic vibration reduction and focus peaking are now available in 4K UHD. The camera also introduces Full HD 120p/100p filming, which allows you to create regular or slow-motion footage in post-production, according to your needs. 4:2:2 10-bit N-Log and timecode functions are also employed for professional use.

273-Point Phase Detect Autofocus System

With a powerful BSI CMOS sensor built-in to the Nikon Z6 Mirrorless Camera, it offers 273 phase-detect autofocus points that covers 90% of the image area in both vertical and horizontal orientation. It also provides precise and fast focusing, capturing instantly moving subjects without any hassle, and it offers Hybrid Autofocus for smooth focus when recording.

Robust Body Design

• Mid-range sharpening parameter introduced for Picture Controls, in addition to conventional sharpening and clarity options, allowing more effective sharpness adjustments.
• In-camera VR provides an effect equivalent to a shutter speed up to approx. 5.0 stops faster.
• Approx. 3690k-dot electronic viewfinder (EVF) incorporating Nikon’s superior optical and image-processing technology delivers a clear and comfortable view.
• Compact yet robust body design, featuring superb dust and drip resistance and sophisticated operability.
• The Nikon Z6 Mirrorless Camera is equipped with an amazing grip that has a deep and secure hold to it.

New Hybrid Autofocus

The Nikon Z6 Camera makes use of an Autofocus algorithm that’s optimised for its FX-format sensor, allowing the Nikon Z 6 camera to automatically switch between focal-plane phase-detect AF and contrast-detect AF to fine-tune the focus.

All New Subject Tracking

The powerful and extremely fast subject tracking allows you to follow a specific face in crowds, whether you shooting eye-level with the electronic viewfinder or in Live View via the LCD screen with precise focus on the subject.

4K Time-Lapse Recording

Another beautiful feature of the Nikon Z 6 Mirrorless Camera includes the 4K Time-Lapse recording, where you can shoot up to 9,999 full high-resolution stills via the Interval Timer (and zero shutter vibration) – which you can then combine all of them into one 4K movie with 3rd party editing software or you the option of creating a time-lapse sequences right in the camera with exposure smoothing and extended low-lighting metering range, which is perfect for recording star trails.

Full Touch Operation

You can now touch to focus, pinch to zoom, fire the shutter or swipe through photos as the Nikon Z 6 mirrorless camera offers a fully touchscreen. Easily navigate through settings on screen with the large built-in LCD touchscreen.

Brand New Z-Mount

The latest Nikon Z6 camera features a larger mount diameter being the Z-mount, being 17% larger than Nikon’s acclaimed F Mount cameras. With the improvement of the larger Z Mount, its guaranteed to enhance low-light performance with even illumination from corner to corner; and even better apertures as wide as f/0.95; faster data transfer between the camera and lens which is the perfect balance between the mount diameter, large image sensor and flange focal distance.

Continuous 12 Fps Shooting

You’ll never have to worry of missing those important shots anymore as the Nikon Z6 can shoot up to 12 fps at full resolution in Hi+ mode (12-bit RAW or JPEG), being faster than the Z7 camera without the need for an external battery pack.

Wi-Fi and Bluetooth Compatible

You can now transfer images directly to your smart device twice as fast than previously with the built-in Wi-Fi – up to 25 mbps. You have two options to choose between being the 5 GHz and 2.4 GHz bands for optimum transfer speeds or make use of the Always connected Bluetooth where the Nikon Z 6 can automatically connect whenever your compatible smart device is in range to send full size JPEG images or you can automatically have the camera transfer 2MB file size images while capturing them.

Nikon Z6 Offers New Connectivity

Connect easily to your mac or Pc over Wi-Fi to wirelessly transfer RAW, JPEG and movie files. There Nikon Z6 camera offers two modes: camera access point mode, for connecting directly to a PC, and Station (STA) mode, for connecting over a router.

Specifications 

In the Box

• Nikon Z6 Mirrorless Digital Camera
• Adapter

Overview

Backside Illumination 24.5 MP CMOS Sensor and EXPEED 6 Image Processor

With its 24.5 effective megapixels in the Nikon Z6 Camera, the new Nikon FX-format backside illumination CMOS sensor works together with the new EXPEED 6 image-processing engine to attain a wide standard sensitivity range of ISO 100-51,200 (expandable to ISO 50-204,800 equivalent). Focal-plane phase-detection AF pixels are efficiently distributed throughout the sensor, enabling it to cover approx. 90% of the frame with 273 focus points, and smooth AF is realized in both stills and movies. Furthermore, EXPEED 6 handles data from the image sensor rapidly, allowing up to approx. 12 fps high speed continuous shooting.

Outstanding Movie-Recording Functions & 4K Video Recording

The Nikon Z6 Mirrorless Camera is capable of full-pixel readout, utilizing a wealth of information — equivalent to 6K — to deliver sharp, beautiful full-frame 4K UHD/30p movies in FX-based movie format. Active D-Lighting, electronic vibration reduction and focus peaking are now available in 4K UHD. The camera also introduces Full HD 120p/100p filming, which allows you to create regular or slow-motion footage in post-production, according to your needs. 4:2:2 10-bit N-Log and timecode functions are also employed for professional use.

273-Point Phase Detect Autofocus System

With a powerful BSI CMOS sensor built-in to the Nikon Z6 Mirrorless Camera, it offers 273 phase-detect autofocus points that covers 90% of the image area in both vertical and horizontal orientation. It also provides precise and fast focusing, capturing instantly moving subjects without any hassle, and it offers Hybrid Autofocus for smooth focus when recording.

Robust Body Design

• Mid-range sharpening parameter introduced for Picture Controls, in addition to conventional sharpening and clarity options, allowing more effective sharpness adjustments.
• In-camera VR provides an effect equivalent to a shutter speed up to approx. 5.0 stops faster.
• Approx. 3690k-dot electronic viewfinder (EVF) incorporating Nikon’s superior optical and image-processing technology delivers a clear and comfortable view.
• Compact yet robust body design, featuring superb dust and drip resistance and sophisticated operability.
• The Nikon Z6 Mirrorless Camera is equipped with an amazing grip that has a deep and secure hold to it.

New Hybrid Autofocus

The Nikon Z6 Camera makes use of an Autofocus algorithm that’s optimised for its FX-format sensor, allowing the Nikon Z 6 camera to automatically switch between focal-plane phase-detect AF and contrast-detect AF to fine-tune the focus.

All New Subject Tracking

The powerful and extremely fast subject tracking allows you to follow a specific face in crowds, whether you shooting eye-level with the electronic viewfinder or in Live View via the LCD screen with precise focus on the subject.

4K Time-Lapse Recording

Another beautiful feature of the Nikon Z 6 Mirrorless Camera includes the 4K Time-Lapse recording, where you can shoot up to 9,999 full high-resolution stills via the Interval Timer (and zero shutter vibration) – which you can then combine all of them into one 4K movie with 3rd party editing software or you the option of creating a time-lapse sequences right in the camera with exposure smoothing and extended low-lighting metering range, which is perfect for recording star trails.

Full Touch Operation

You can now touch to focus, pinch to zoom, fire the shutter or swipe through photos as the Nikon Z 6 mirrorless camera offers a fully touchscreen. Easily navigate through settings on screen with the large built-in LCD touchscreen.

Brand New Z-Mount

The latest Nikon Z6 camera features a larger mount diameter being the Z-mount, being 17% larger than Nikon’s acclaimed F Mount cameras. With the improvement of the larger Z Mount, its guaranteed to enhance low-light performance with even illumination from corner to corner; and even better apertures as wide as f/0.95; faster data transfer between the camera and lens which is the perfect balance between the mount diameter, large image sensor and flange focal distance.

Continuous 12 Fps Shooting

You’ll never have to worry of missing those important shots anymore as the Nikon Z6 can shoot up to 12 fps at full resolution in Hi+ mode (12-bit RAW or JPEG), being faster than the Z7 camera without the need for an external battery pack.

Wi-Fi and Bluetooth Compatible

You can now transfer images directly to your smart device twice as fast than previously with the built-in Wi-Fi – up to 25 mbps. You have two options to choose between being the 5 GHz and 2.4 GHz bands for optimum transfer speeds or make use of the Always connected Bluetooth where the Nikon Z 6 can automatically connect whenever your compatible smart device is in range to send full size JPEG images or you can automatically have the camera transfer 2MB file size images while capturing them.

Nikon Z6 Offers New Connectivity

Connect easily to your mac or Pc over Wi-Fi to wirelessly transfer RAW, JPEG and movie files. There Nikon Z6 camera offers two modes: camera access point mode, for connecting directly to a PC, and Station (STA) mode, for connecting over a router.

Specifications 

In the Box

• Nikon Z6 Mirrorless Digital Camera
• Nikon Z 24-70mm f/4 S lens

Overview

The Canon EOS M50 is a compact and easy to use mirrorless camera that features a large and powerful 24.1MP APS-C sized CMOS sensor capable of shooting 4K video.

The sensor in the EOS M50 is paired with Canon’s brand new DIGIC 8 image processor to provide advanced features such as Dual Pixel CMOS AF, up to 143 AF points; and enough processing power to record UHD 4K video, shoot continuously at up to 10fps, and save 14-bit RAW images.

The Canon EOS M50 camera also features a bright 2.36m-Dot OLED electronic viewfinder; a 3" vari-angle (tilt & flip) rear touch LCD; a pop-up flash; and built-in Wi-Fi, NFC, Bluetooth connectivity.

Included is the amazing wide-angle/zoom lens - Canon EF-M 18-150mm f/3.5-6.3 IS STM Lens, designed for EF-M-mount mirrorless cameras. It features a light and compact design that delivers impressive image quality and sharpness throughout its zoom range.

https://youtu.be/EIH6OoFetLA

Specification

Canon EOS M50 Mirrorless Digital Camera

In the Box

• Canon EOS M50 Mirrorless Digital Camera (Black)
• Canon EF-M 15-45mm Lens
• LP-E12 Lithium-Ion Battery Pack (7.2V, 875mAh)
• Battery Charger LC-E12 for Battery Pack LP-E12
• R-F-4 Camera Cover (Body Cap) for EOS M Mirrorless Camera
• EM-200DB Neck Strap
• Terminal Cover

Overview

The Canon EOS M50 is a compact and easy to use mirrorless camera that features a large and powerful 24.1MP APS-C sized CMOS sensor capable of shooting 4K video.

The sensor in the EOS M50 is paired with Canon’s brand new DIGIC 8 image processor to provide advanced features such as Dual Pixel CMOS AF, up to 143 AF points; and enough processing power to record UHD 4K video, shoot continuously at up to 10fps, and save 14-bit RAW images.

The Canon EOS M50 camera also features a bright 2.36m-Dot OLED electronic viewfinder; a 3" vari-angle (tilt & flip) rear touch LCD; a pop-up flash; and built-in Wi-Fi, NFC, Bluetooth connectivity.

Included is the amazing wide-angle/zoom lens - Canon EF-M 18-150mm f/3.5-6.3 IS STM Lens, designed for EF-M-mount mirrorless cameras. It features a light and compact design that delivers impressive image quality and sharpness throughout its zoom range.

https://youtu.be/EIH6OoFetLA

Specification

In the Box

• Canon EOS M50 Mirrorless Digital Camera (Black)
• Canon EF-M 18-150mm f/3.5-6.3 IS STM Lens
• LP-E12 Lithium-Ion Battery Pack (7.2V, 875mAh)
• Battery Charger LC-E12 for Battery Pack LP-E12
• R-F-4 Camera Cover (Body Cap) for EOS M Mirrorless Camera
• EM-200DB Neck Strap
• Terminal Cover

Overview

Large 26.2MP CMOS Sensor

The Canon EOS RP Mirrorless Camera feature a fairly large 26.2MP CMOS Sensor that allows you to capture astonishing and sharp photos wherever you go, and also works incredibly well in low-light conditions which is all thanks to its powerful DIGIC 8 Processor that Canon has incorporated into the compact Canon EOS RP camera.

Perfect Handling & Operability

With the Canon EOS RP Mirrorless Camera, you can travel all over with it without adding any strain to your arms as it features an extremely lightweight and a comfortable grip alongside a high resolution Vari-Angle touchscreen that enables a smooth operation, that allows you easily to focus on images, and to access your settings quite fast.

Dual Pixel CMOS Autofocus

With the Canon EOS RP, you’ll be to capture sharp and accurate, high-quality images even though you capturing fast moving objects. It's been designed to offer an extended AF area and an AF speed at just 0.05 seconds, with over 4779 selectable AF positions, including extremely low-light AF being dropped to -5 EV.

4K and Full HD Video Recording

Enjoy high-resolution 4K video recording with the Canon EOS RP Mirrorless Camera. You can enjoy 4K video recording @ up to 25fps at a beautiful resolution of 3840 x 2160, and even Time-lapse recording can be created through this sophisticated camera. It also features a colour sampling of YCbCr4:2:0 (8-bit).

Movie Digital Image Stabilisation

With advanced 5-Axis Image Stabilisation that’s been incorporated into the Canon EOS RP, you’ll be able to record beautiful and super steady videos.

Other Features Include:

• 23 Custom Functions
• Direct Print through PictBridge
• 1x SD/SDHC/SDXC and UHS-II Memory Card Slot
• Power Saving – Turns off after 30 seconds, 1, 3, 5, 10 or 30 mins.

Specification