Overview

One of the most versatile focal lengths available, the EF 50mm f/1.8 STM Lens from Canon pairs this classic lens design with enhancements to the AF system and physical design that make it both faster and smaller. Utilizing an STM stepping motor, this lens is ideal for both still and video shooting due to its speedy and smooth operation.

Further benefitting video shooters, the STM motor also supports the Movie Servo AF mode on select DSLRs for precise and near-silent focusing. An updated exterior design includes a metal lens mount and a re-located focusing ring in order to accommodate the compact overall form factor. The 50mm f/1.8 is a classic, tested lens design, and thanks to enhanced autofocus and a svelte profile, this lens is ideal for everyday shooting in a wide variety of conditions.

The optical design of this lens incorporates optimized coatings that help to reduce flare and ghosting for increased contrast and color neutrality. The f/1.8 maximum aperture is effective for low-light shooting as well as for controlling your focus plane for selective focus shooting. Seven rounded diaphragm blades further enhance the look of out of focus regions in an image, making it well-suited to portraiture and creative environmental shooting.

Specifications 

In the Box

• Canon EF 50mm f/1.8 STM Lens
• Front lens cap
• Rear lens cap

Overview

Back-illuminated 24.2 MP full-frame sensor

The 35mm full-frame Exmor R CMOS image sensor features 24.2-megapixel resolution, back illumination and gapless on-chip lens design for extraordinary sensitivity and dynamic range, and other innovations that unleash the sensor's power to make images look realistic.

Enhanced BIONZ X image processing engine

The latest front-end LSI makes data readout from the image sensor approximately two times faster and the BIONZ X image processor in the Sony A7 III is now about 1.8 times faster. Enhanced image processing realizes lower noise and further extended dynamic range across a wide sensitivity range of up to ISO 51200 (standard ISO, expandable to ISO 50-204800 for stills). Moreover, upgraded Detail Reproduction and Area-specific Noise Reduction achieves noise reduction — equivalent of approx. one stop — in mid-range ISO settings. Also, reproduction of skin color has been dramatically improved, which is advantageous for portrait shooting. The α7 III also supports 14-bit RAW output even during silent shooting/continuous shooting.

693 phase-detect AF points and 425 contrast-detect AF points

An evolved image processing system and α9 camera. AF algorithms optimized for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. Up to approximately two times faster AF speed and two times more precise AF tracking performance let you capture and maintain focus on nimble wildlife in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightnes.

Eye AF with doubled tracking performance

Eye AF's enhanced precision, plus two times greater AF speed and AF tracking performance further assist you to easily shoot a portrait of a moving subject using AF-C even during continuous shooting, and even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The A7 III's E-mount body supports Eye AF for A-mount lenses mounted via an adaptor.

Focal-plane phase-detection AF supports A-mount lenses

Phase-detection AF can operate even when an A-mount lens is mounted to the Sony α7R III via an LA-EA3 adaptor that doesn't include a dedicated phase detection AF sensor. The 693-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking whether an A-mount or E-mount lens is attached.

Up to 10fps with AF/AE tracking

With new shutter unit and image processing system refinements, the Sony A7 III can shoot continuously at up to 10fps with AF/AE tracking (up to 8fps with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. An electronic shutter allows silent, vibration-free shooting of wildlife when even slight noise can mean missing an ideal shot.

Up to 89 RAW image buffer in continuous shooting

Greater buffer memory, system speed, and UHS-II support allow the A7 MK III to capture up to approx. 40 uncompressed RAW, 89 compressed RAW, or 177 JPEG images, in a continuous burst at 10fps. Fn menu/menu display access, setting changes and review playback can occur during data writing.

AF-ON button and multi-selector

The AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won't miss great chances to shoot moving subjects.

Anti-flicker shooting

Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimize the flicker's effect on still images. This suppresses exposure and color anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and color inconsistency between continuous shots, so you can take images indoors with more confidence.

In-body 5-axis image stabilization rated up to 5-stops

Now more effective than ever for the α series, this comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5 stop-faster shutter speed, so the Sony A7 Mark III can take full advantage of its 24.2-megapixel and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.

1200-zone live-view exposure analysis

A 1200-zone live-view exposure analysis makes color analysis and metering precise. Focus information from the lens keeps AE control and image brightness consistent even when subject position or background brightness changes. Highlight and Entire Screen Average metering modes now join the Sony A7 Mark III's Multi, Center, and Spot metering modes. When the Focus Area parameter is set to Flexible Spot or Expand Flexible Spot, the metering spot can be linked to the focus area.

Dual SD slots with UHS-II compatibility

The Sony A7 III camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD/MS card, respectively. Two cards in the slots can be used to simultaneously record or relay record data, separate RAW data from JPEG data, or stills from movies, and copy data from one card to the other. The memory card cover is lockable to prevent it from being opened unintentionally.

2.359-million-dot OLED Electrinic Viewfinder

Providing high resolution, contrast, and the ability to see live exposure, the approximately 2359K-dot XGA OLED viewfinder in the A7 III faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5° diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Start-up is approximately 40% faster than with the α7 II when the camera is switched on. Furthermore, view mode can be set to “High” to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.

Touch screen LCD for intuitive focus operations

A 3.0-type LCD touch screen with 922K dots on the Sony Alpha A7 III makes focus operation intuitive and instant. You can simply touch the monitor screen to specify a desired focus point with Touch Focus. Also, the Touch Pad function lets you drag the focus frame to another point with a fingertip on the LCD screen as you monitor the shot through the viewfinder. Additionally the LCD tilts up by as much as 107°, and down by as much as 41° providing a flexible viewing angle for low/high shots.

Approx. 2.2x higher capacity battery

For extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of a NP-FW50 battery, and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C™ and Multi/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi/Micro USB port while power is supplied via USB Type-C™ port.

Highly durable and operable in tough conditions

The Sony α7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimize entry of dust and moisture

Smooth PC tethering via USB 3.1 Gen 1 port

A USB Type-C™ port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, so you can quickly review images on a PC and continue shooting without delay. Also, a setting to transfer only JPEG files to PC lets you check images via PC even more quickly after continuous shooting because the camera doesn't have to send big volumes of RAW data.

Flexible menu customisation

Register up to 30 frequently used items on the new My Menu for instant recall. You can create and customize an optimal menu for your own convenience.

Full pixel readout 4K recording

The Sony A7 III records High-resolution full-frame 4K movies with full-pixel readout without pixel binning that condenses approximately 2.4 times the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format’s unique potential in every shot. Super 35 mm can also be selected, instead of full-frame mode, as needed.t.

Hybrid log, S-Log3, S-Log2

Supporting a wide range of HDR movie production needs, the Sony A7 III offers S-Log3, as well as S-Log2 gamma curves for more flexibility to express images through grading operation in post-production, and a new HLG (Hybrid Log-Gamma) picture profile for instant HDR workflow. Recorded movies played back on an HDR (HLG) compatible TV need no color grading to appear true-to-life, with no blocked shadows or blown highlights. [1] High flexibility to fine-tune images as desired (Color grading required) [2] Instant and high-quality image (Color grading not required)

Improved Fast Hybrid AF for movie recording

An efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto quickly moving subjects, then tracks them smoothly. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously.

Versatile movie recording functions

The Sony A7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code / user bits (TC/UB), rec. control, marker display/setting, zebra function, Slow and Quick Motion, simultaneous proxy movie recording, extraction of a still from a movie, and Gamma Display Assist function, among others.

One-touch remote & One-touch sharing

One-touch remote can turn a smartphone or tablet into a viewfinder/remote control. One-touch sharing transfers photos/videos to your device for social network site (SNS) sharing. Just install the PlayMemories Mobile app via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don’t have NFC, use QR code compatibility to pair the devices.

Specifications 

In the Box

• Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
• NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
• Body Cap for E-Mount Cameras
• AC Adapter
• Micro-USB Cable
• Accessory Shoe Cap
• Eyepiece Cup
• Shoulder Strap

Overview

The Lexar 32GB SDHC Memory Card Professional Class 10 UHS-I is a high-performance memory card.

Features:

• 32GB Data Storage Capacity
• Class 10 Speed
• Min Read Speed: 95MB/s
• Min Write Speed: 10MB/s
• Ultra High Speed Class 1

It utilizes UHS-I technology for a super-fast 633x speed rating, allowing for 95 MB/s minimum read speed. Its Class 10 rating means it writes at a minimum speed of 10 MB/s. The card is great for capturing high-quality still photos and 1080p HD video with any SDHC-compatible camera, and satisfies the needs of pro photographers and videographers. Image Rescue 4 software is available via download, enabling you to recover lost or accidentally deleted photo and video files. Also enjoy free professional tech support. The card is backed by a lifetime limited warranty (10 years from purchase in Germany).

High-Speed Performance Accelerates Workflow

• Utilizes UHS-I technology for a super-fast 633x speed rating, allowing for 95 MB/s minimum read speed. Class 10 rating means the card writes at a minimum speed of 10 MB/s
• Great for capturing high-quality still photos and 1080p HD video with any SDHC-compatible camera, and satisfies the needs of pro photographers and videographers
• When using a USB 3.0 card reader, you'll speed through post-production with blazing-fast card-to-computer file transfer, allowing you to get back behind the camera faster.

Valuable Downloadable Software

• Image Rescue 4 software is available via download, enabling you to recover the majority of lost or accidentally deleted photo and video files, even if the card has been corrupted

Great Compatability and Reliability

• To ensure compatibility with virtually all major camera manufacturers, as well as superb performance, Lexar memory cards are tested in the Lexar Quality Labs with over 800 digital cameras and memory card devices 

Overview

Ideal for on-camera use, the MixPad 11 Tunable RGB Hard and Soft LED Panel from NanLite is a fixture with a unique design that allows you to switch from the traditional soft output to a harder light output for sharp-shadow effects, with greater intensity that's ideal for long-throw work.

The 7 x 5.2 x 1.6" panel's profile coupled with negligible generated heat makes it conducive to positioning in tight spaces where larger fixtures can't go or for shooting at close range to your subject. Flexibility is key to the MixPad 11's design. The light has color temperature that's variable from 3200 to 5600K to blend in seamlessly with ambient light conditions, match other fixtures, or express creative effects. It also has an RGB mode that enables its red, green, and blue SMD LEDs to select from 360 colors with hue control that produces myriad color combinations. Light intensity is variable as well, from 0 to 100%. The MixPad 11 can run on AC current via an optional adapter but it can also be powered by NP-F batteries. Neither the AC adapter or battery is included with the light and one of them is required for use. The MixPad 11 has 1/4"-20 female threads that accept accessories such as a stand mount adapter, while an included cold shoe facilitates camera-mounting.

Specification

In the Box

• Nanlite MixPad 11 Tunable RGB Hard and Soft LED Panel 
• Battery + Charger

Overview

Consisting of a 110cm collapsible 1stop diffuser with a zip-over reversible sliver/gold/white/black reflector.

In the Box

• Godox 5-in-1 Collapsible Reflector 110cm

Overview

Lens Pen

• Environmentally friendly and non-toxic.
• Removes dust, erases smudges and does not leave residue.
• 100% safe to all lenses.
• Unique cleaning compound will not spill or dry out.
• Perfect for cleaning digital SLR, SLR, digital camera lens, binocular lens, and telescope lens.

Air Blower

• Made of environmentally friendly and non-toxic silicone rubber - resistant to fire.
• "Brushes" away unwanted dust from your sensors, lenses, or other sensitive equipment with a powerful blast of clean air.

Microfibre Cloth

• Microfibre Cloth is sufer-fine. Safe to use on optical surfaces.
• It can be used dry and wet on camera lenses with no streaks, for AV devices, cell phone screens, discs, glasses, computer screens, jewelry, etc.

Usage Method:

Remove dust from lens surface with convenient retractable brush and air blower.
Remove cap of lens pen and polish by circular motion with the unique flexible cleaning tip.
If some dirt still, breathe gently on the surface and polish again.
Cover the tip and give the cap a twist. Twisting the cap to replenish the unique cleaning pad.

In the Box

• Phottix 4-in-1 Cleaning Kit 
  

Overview

• Dustproof, IP 67 Waterproof, Chemical Resistant, Shock Proof
• Unbreakable Toughness by using glass fiber reinforcement to PP
• Oversized fold-down handle for easy carrying
• Pressure equalization valve creates an airtight and O-ring watertight seal
• Easy open latch system
• DO IT YOURSELF customized die-cut foam.

Specification

In the Box

 1x Case & Foam