Overview

Mobile and manageable for active shooting

Although it is a full-frame lens, this model is compact and weighs only 6.56 ounces. Whether on the camera or in your bag it won't be a burden, and it'll be ready whenever needed. The size and weight of this lens are an excellent match for compact α7 series bodies, providing outstanding overall portability and handling.

Lifelike detail, texture, and gradation

An updated double-gauss optical configuration with an aspherical element minimizes spherical aberration and coma for sharp, high-quality rendering throughout every frame. The double-gauss design also suppresses field curvature and distortion.

Dreamy large-aperture prime lens bokeh

A large F1.8 maximum aperture and 7-blade circular aperture work together to create beautiful background bokeh that can make subjects stand out. Placing a sharply focused subject in front of a smoothly defocused background is an essential technique for producing deep, dimensional images.

Shoot at night or in dimly lit interiors

The large F1.8 maximum aperture is an advantage when shooting night scenes or in dimly lit interiors. When used with an α series camera body that features in-body image stabilization, even greater low-light capability enables handheld capture of clear images in dark scenes without having to use excessively high ISO sensitivity.

DC motor focus

A new DC motor drive system has been carefully designed and implemented for optimum focus precision and speed as well as quiet operation. This system provides the same smoothness for autofocus and manual focus control. Note: Focus motor sound may be recorded when shooting movies.

A lens you can depend on

A metal mount adds a sophisticated feel as well as solid durability.

Specifications

In the Box

• Sony FE 50mm f/1.8 Lens
• Lens Hood
• 49mm Front Lens Cap
• Rear Lens Cap

Overview

Back-illuminated 24.2 MP full-frame sensor

The 35mm full-frame Exmor R CMOS image sensor features 24.2-megapixel resolution, back illumination and gapless on-chip lens design for extraordinary sensitivity and dynamic range, and other innovations that unleash the sensor's power to make images look realistic.

Enhanced BIONZ X image processing engine

The latest front-end LSI makes data readout from the image sensor approximately two times faster and the BIONZ X image processor in the Sony A7 III is now about 1.8 times faster. Enhanced image processing realizes lower noise and further extended dynamic range across a wide sensitivity range of up to ISO 51200 (standard ISO, expandable to ISO 50-204800 for stills). Moreover, upgraded Detail Reproduction and Area-specific Noise Reduction achieves noise reduction — equivalent of approx. one stop — in mid-range ISO settings. Also, reproduction of skin color has been dramatically improved, which is advantageous for portrait shooting. The α7 III also supports 14-bit RAW output even during silent shooting/continuous shooting.

693 phase-detect AF points and 425 contrast-detect AF points

An evolved image processing system and α9 camera. AF algorithms optimized for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. Up to approximately two times faster AF speed and two times more precise AF tracking performance let you capture and maintain focus on nimble wildlife in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightnes.

Eye AF with doubled tracking performance

Eye AF's enhanced precision, plus two times greater AF speed and AF tracking performance further assist you to easily shoot a portrait of a moving subject using AF-C even during continuous shooting, and even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The A7 III's E-mount body supports Eye AF for A-mount lenses mounted via an adaptor.

Focal-plane phase-detection AF supports A-mount lenses

Phase-detection AF can operate even when an A-mount lens is mounted to the Sony α7R III via an LA-EA3 adaptor that doesn't include a dedicated phase detection AF sensor. The 693-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking whether an A-mount or E-mount lens is attached.

Up to 10fps with AF/AE tracking

With new shutter unit and image processing system refinements, the Sony A7 III can shoot continuously at up to 10fps with AF/AE tracking (up to 8fps with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. An electronic shutter allows silent, vibration-free shooting of wildlife when even slight noise can mean missing an ideal shot.

Up to 89 RAW image buffer in continuous shooting

Greater buffer memory, system speed, and UHS-II support allow the A7 MK III to capture up to approx. 40 uncompressed RAW, 89 compressed RAW, or 177 JPEG images, in a continuous burst at 10fps. Fn menu/menu display access, setting changes and review playback can occur during data writing.

AF-ON button and multi-selector

The AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won't miss great chances to shoot moving subjects.

Anti-flicker shooting

Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimize the flicker's effect on still images. This suppresses exposure and color anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and color inconsistency between continuous shots, so you can take images indoors with more confidence.

In-body 5-axis image stabilization rated up to 5-stops

Now more effective than ever for the α series, this comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5 stop-faster shutter speed, so the Sony A7 Mark III can take full advantage of its 24.2-megapixel and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.

1200-zone live-view exposure analysis

A 1200-zone live-view exposure analysis makes color analysis and metering precise. Focus information from the lens keeps AE control and image brightness consistent even when subject position or background brightness changes. Highlight and Entire Screen Average metering modes now join the Sony A7 Mark III's Multi, Center, and Spot metering modes. When the Focus Area parameter is set to Flexible Spot or Expand Flexible Spot, the metering spot can be linked to the focus area.

Dual SD slots with UHS-II compatibility

The Sony A7 III camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD/MS card, respectively. Two cards in the slots can be used to simultaneously record or relay record data, separate RAW data from JPEG data, or stills from movies, and copy data from one card to the other. The memory card cover is lockable to prevent it from being opened unintentionally.

2.359-million-dot OLED Electrinic Viewfinder

Providing high resolution, contrast, and the ability to see live exposure, the approximately 2359K-dot XGA OLED viewfinder in the A7 III faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5° diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Start-up is approximately 40% faster than with the α7 II when the camera is switched on. Furthermore, view mode can be set to “High” to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.

Touch screen LCD for intuitive focus operations

A 3.0-type LCD touch screen with 922K dots on the Sony Alpha A7 III makes focus operation intuitive and instant. You can simply touch the monitor screen to specify a desired focus point with Touch Focus. Also, the Touch Pad function lets you drag the focus frame to another point with a fingertip on the LCD screen as you monitor the shot through the viewfinder. Additionally the LCD tilts up by as much as 107°, and down by as much as 41° providing a flexible viewing angle for low/high shots.

Approx. 2.2x higher capacity battery

For extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of a NP-FW50 battery, and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C™ and Multi/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi/Micro USB port while power is supplied via USB Type-C™ port.

Highly durable and operable in tough conditions

The Sony α7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimize entry of dust and moisture

Smooth PC tethering via USB 3.1 Gen 1 port

A USB Type-C™ port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, so you can quickly review images on a PC and continue shooting without delay. Also, a setting to transfer only JPEG files to PC lets you check images via PC even more quickly after continuous shooting because the camera doesn't have to send big volumes of RAW data.

Flexible menu customisation

Register up to 30 frequently used items on the new My Menu for instant recall. You can create and customize an optimal menu for your own convenience.

Full pixel readout 4K recording

The Sony A7 III records High-resolution full-frame 4K movies with full-pixel readout without pixel binning that condenses approximately 2.4 times the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format’s unique potential in every shot. Super 35 mm can also be selected, instead of full-frame mode, as needed.t.

Hybrid log, S-Log3, S-Log2

Supporting a wide range of HDR movie production needs, the Sony A7 III offers S-Log3, as well as S-Log2 gamma curves for more flexibility to express images through grading operation in post-production, and a new HLG (Hybrid Log-Gamma) picture profile for instant HDR workflow. Recorded movies played back on an HDR (HLG) compatible TV need no color grading to appear true-to-life, with no blocked shadows or blown highlights. [1] High flexibility to fine-tune images as desired (Color grading required) [2] Instant and high-quality image (Color grading not required)

Improved Fast Hybrid AF for movie recording

An efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto quickly moving subjects, then tracks them smoothly. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously.

Versatile movie recording functions

The Sony A7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code / user bits (TC/UB), rec. control, marker display/setting, zebra function, Slow and Quick Motion, simultaneous proxy movie recording, extraction of a still from a movie, and Gamma Display Assist function, among others.

One-touch remote & One-touch sharing

One-touch remote can turn a smartphone or tablet into a viewfinder/remote control. One-touch sharing transfers photos/videos to your device for social network site (SNS) sharing. Just install the PlayMemories Mobile app via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don’t have NFC, use QR code compatibility to pair the devices.

Specifications 

In the Box

• Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
• NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
• Body Cap for E-Mount Cameras
• AC Adapter
• Micro-USB Cable
• Accessory Shoe Cap
• Eyepiece Cup
• Shoulder Strap

Overview

Portrait-perfect sharpness and bokeh

There’s nothing like the sharpness and smooth bokeh of a well-designed mid-range telephoto prime lens for portraiture, and the Sony FE 85mm f/1.8 is a standout choice. It features a perfect compact, lightweight design for mobility, with high end performance optics and a large F1.8 maximum aperture that delivers outstanding image quality. An excellent second lens for both full-frame and APS-C camera users.

Fine prime-lens performance

ED glass for chromatic aberration compensation, a 9-blade circular aperture, and carefully controlled spherical aberration contribute to superb sharpness and smooth bokeh.

Mobile and manageable for active shooting

A compact, lightweight (371g, 13.1 oz.) design that is ideally matched to the α7 series offers a great blend of portability and high image quality for portraits, events, and more.

Quiet, precise focus drive

A double linear motor system directly drives the lens’s focus mechanism without intervening gears for precise, quiet operation that is ideal for movies as well as stills.

Quality build, versatile features

A customisable focus hold button, a wide and responsive focus ring, dust and moisture resistant design1, and other refinements add up to outstanding quality and versatility.

Specifications

In the Box

• Sony FE 85mm f/1.8 Lens
• ALC-SH150 Lens Hood
• ALC-F67S 67mm Front Lens Cap
• ALC-R1EM Rear Lens Cap

Overview

Specification

In the Box

Overview

A new dimension of portrait performance

The most advanced technology available has been applied in the G Master series, further enhancing acclaimed Sony G Lens performance. This model combines refined G Lens bokeh with new levels of resolution in a truly outstanding portrait lens that can fully utilize the performance potential of current and future high-resolution camera bodies.

Extraordinary resolution and bokeh

Outstanding resolution even at the maximum F1.4 aperture renders the subject with impressive dimensionality. Then gradual, gorgeous bokeh dissolves the background into an artistic backdrop with natural coloration and highlights. This rare combination, due in part to new XA element technology, opens up new vistas of visual expression.

Natural images with no spurious color

Chromatic aberration can degrade resolution as well as bokeh quality. Three ED (Extra-low Dispersion) glass elements make a significant contribution to this lens’s outstanding optical performance, keeping axial chromatic aberration in check while maximizing both clarity and the natural look and color of its breathtaking bokeh.

Sublime 2-sensor autofocus accuracy

In addition to the usual rotation sensor, a second sensor detects focus lens group position. This dual sensor system achieves the extremely high level of focus precision that is necessary to make the most of the high-resolution potential of advanced camera bodies. SSM (Super Sonic wave Motor) drive provides the required power and speed.

11 blades for luscious bokeh

Sony’s circular aperture design usually employs up to 9 blades. This is the first α lens to incorporate 11 blades in a circular aperture design, taking bokeh quality to new levels of smooth beauty with natural looking highlights.

Outstanding clarity and contrast

Advanced Nano AR Coating technology produces a lens coating with a precisely defined regular nano-structure that effectively suppresses reflections that can cause flare and ghosting, for notable improvements in clarity, contrast, and overall image quality. (1. Nano AR Coating / 2. Glass / 3. Transmitted light)

Versatile fingertip focus control

The ability to respond quickly to rapidly changing shooting situations can mean the difference between getting the shot or not. A manual/autofocus mode switch and focus hold button are positioned for easy access, providing versatile, professional control for a wide range of subjects and environments.

Easy de-click for movies

While still shooters usually prefer the tactile feedback provided by click stops on the aperture ring, moviemakers favor smooth, quiet, click-free aperture operation. The click stops on this lens’s aperture ring can be easily turned on or off to suit still or movie shooting applications.

Hood lock and release

A hood lock mechanism prevents accidental hood detachment when moving from location to location, but a hood release button makes it easy to remove and replace the hood whenever necessary.

High reliability in harsh conditions

In addition to the normal dust and moisture sealing measures, a seal has been added at the lens-body interface for even further protection and reliability in challenging environments. Shoot with confidence in light rain or windy conditions.

Specification

In the Box

• Sony FE 85mm f/1.4 GM Lens
• ALC-F77S 77mm Front Lens Cap
• ALC-R1EM Rear Lens Cap
• ALC-SH142 Lens Hood
• Lens Case

Overview

Extraordinary detail and bokeh in one lens

Specifically designed to resolve spatial frequencies with excellent contrast, this lens includes three aspherical elements, including one double-sided and one newly developed XA (extreme aspherical) element with 0.01 micron surface precision, to effectively control aberration for astonishing resolution plus glorious bokeh.

Natural images without spurious color

Chromatic aberration that can be a problem in telephoto lenses is thoroughly suppressed by the use of four ED (Extra-low-Dispersion) glass elements and two Super ED glass elements. Color bleeding is banished so the subject can be captured with maximum sharpness.

Further refinements for spot-on movie AF

The focusing system’s double linear motor takes on the vital role of providing “wobbling” actuation for the AF contrast detection system when shooting video. An optical design that effectively minimizes focus breathing plus quiet mechanical operation further adds to focusing performance that is ideal for movies as well as stills.

Class-leading close-up performance

Class-leading close-up performance with a minimum focusing distance of 0.96m and 0.25x maximum magnification is ideal for portraits, telephoto macro, and more. Contributing refinements include ED glass elements and a floating focus mechanism to control aberration that can be problematic in close-up applications.

Fast AF optimized for stills and video

Two heavy focus groups are rapidly and precisely positioned by separate actuators: a powerful ring SSM (Super Sonic wave Motor) actuator for the front group, and a double linear motor actuator for the rear group. Improved positioning precision works with real-time feedback from multiple position sensors to allow the body’s AF system to operate at full capacity.

Outstanding clarity and contrast

Advanced Nano AR Coating technology produces a lens coating with a precisely defined regular nano-structure that effectively suppresses reflections that can cause flare and ghosting, for notable improvements in clarity, contrast, and overall image quality. (1. Nano AR Coating / 2. Glass / 3. Transmitted light)

Operation and reliability optimized for fieldwork

Rigid construction with constant lens length during focusing and zooming contribute to excellent handling in the widest range of shooting situations. Focus hold buttons can hold the focus point even during continuous AF operation, and a focus range limiter switch can be used to preset a focusing distance range for maximum AF speed.

11 blades for luscious bokeh

Sony’s circular aperture design has traditionally employed up to 9 blades, but this lens incorporates an 11-blade circular aperture that takes bokeh quality to new levels of smooth beauty with natural looking highlights.

Stabilized for sharp, blur-free images

High-performance image stabilization is built right into the lens for sharp, blur-free images with a wide range of subjects. The heavy stabilization lens is driven by a linear motor for fast, precise stabilization. 5-axis image stabilization becomes available when used with α series bodies that feature built-in image stabilization.

Stable even when panning

To provide the greatest possible benefit from the built-in image stabilization system in the widest range of shooting situations, the SEL70200GM features switchable MODE 2 stabilization that allows image stabilization to be used with panned shots for greater clarity and impact.

Removable rotating tripod mount

This versatile lens tripod mount allows the camera to be quickly removed from the tripod in shooting situations that require a rapid handheld response. It also features a revolving mechanism that allows quick changeover between landscape and portrait orientation. A lock mechanism prevents accidental detachment.

High reliability in harsh conditions

A sealed dust and moisture resistant design and fluorine front element coating provide extra protection to ensure reliable operation in challenging environments.

Specifications

In the Box

• Sony FE 70-200mm f/2.8 GM OSS Lens
• ALC-SH145 Lens Hood
• ALC-F77S 77mm Front Lens Cap
• ALC-R1EM Rear Lens Cap
• Tripod Mount
• Lens Case

Overview

The Sony FE 35mm f/1.8 Lens is a fast, versatile E-Mount prime lens that’s been engineered for Full-Frame Mirrorless cameras. The compact design sports advance technology to deliver striking image quality without disappointing.

With top level advancements built-in to this Sony FE 35mm f/1.8 lens, makes it possible to produce high corner-to-corner resolution from the widest aperture – as the construction consists of an Aspherical Element to suppress optical aberration and achieve high image resolution; a 9-blade circular aperture mechanism that contributes to smooth, and natural bokeh when needed; a bright aperture of f/1.8 for selective focus effects; a 0.22m minimum focus distance and a 0.24x maximum magnification which is great for close-ups. The versatile Sony 35mm Lens is reliable in every aspect, making this the ideal lens for a range of shooting situations. 

In the Box

 Sony FE 35mm f/1.8 Lens

Overview

Specification

In the Box